Merch That Means Something: How a Mission Item Can Keep Advocacy in View An executive director hears a familiar suggestion: “We should sell a shirt.” The next question is usually whether it will bring in enough money to be worth the effort. That’s a fair question. It may not be the only one. Mission merchandise…

After one more meeting about the budget, a board member asked a quiet question: “What are we supposed to be doing, really?” It’s a fair question. Boards do need to make sure the mission has the money it needs. That part matters. But over time, many boards start to define support as one thing: giving…